3d之家

　　XIAOMIJINRUXINSHIDAI。

　　JINTIANDELIANGGESHIERBIAOZHIZHEXIAOMIYUGUOQUJINXINGLEGAOBIE：YIGESHIGAOBIELEXINGJIABI，YIGESHIGAOBIELEBIANPINGHUAGUANLI。

　　LEIJUNBURONGYI，HUALE8NIANSHIJIANCAIXIANGMINGBAI。

　　1. 告别性价比

　　2015NIANDI，DANGSHIHAISHIMEITIRENDESUNCHANGXUGENLEIJUNCUXIYEHUALELIUGEXIAOSHI，TAJILIJIANYIXIAOMIQIJIANJIMAIDAO4000YUAN，RANGAIMIANZIAIXURONGDEYONGHUNENGGOUYOUYIGEGAODUANXIAOMISHOUJISHIYONG，DANBEILEIJUNYANCIJUJUELE。LEIJUNJUEQIANGDISHUO：“WODECELVEJIUSHITIEJINCHENGBENJIALAICHUSHOUSHOUJI，ZHEIGECHUZHONGJUEDUIBUHUIGAIBIAN。”

　　SUNCHANGXUMEINENGSHUOFULEIJUN，LIANGNIANHOUDE2017NIAN9YUE，TAFANBEILEIJUNSHUOFUJIARULEXIAOMI。

　　XIAOMIQIJIANSHOUJI1999YUANDEJIAGECONGDIYIDAIWEICHILEHAOJIDAI，NEISHIHOUSHI“WEIFASHAOERSHENG”，BINGYINCIKAICHUANGLEXIAOMIHUIHUANGDE5NIAN，XIAOMIMOSHICHENGWEIBISHIHULIANWANGDEWANJINYOU，RENRENDOUZAIYANJIU，HENDUOCHUANGYE3dZHIJIAFENFEN“DONGSHIXIAOPIN”。

　　HOULAIZHEIGEMOSHISHIXIAOLE。CIXIAOBIZHANG，HUAWEI、OPPO、vivoZAIZHEIYISHIQIJUEQI，BINGXUNSUBAXIAOMIJIDAOLEotherLI。

　　DANGSHIDEXIAOMISHANGXIAFEICHANGJIAOLV，LEIJUNXUANBUBUZAIGONGBUXIAOLIANG，BUSHEKPI，YIQIEKAIXINJIUHAO，DANZHEISHIHOULEIJUNHAISHISHEBUDEFANGQI“XINGJIABI”LUXIAN。

　　YIHUANGYOUSHIJINIAN，XIANZAI，LEIJUNZHONGYUXIANGMINGBAILE，ZHIYUSHIZIJIXIANGMINGBAIDEHAISHIBIERENBANGTAXIANGMINGBAIDEJIUBUZHIDAOLE。LEIJUNZHEILIANGTIANHUASHENXIAOMI9DEXINGXIANGDAIYANREN，ZAIWEIBOSHANGHUOYUEDEXIANGGEYINGXIAOHAO。

　　JINTIANXIAWU2DIAN，TAZAIWEIBOSHANGSHUO：“XIAOMIQIJIANJI，YIDINGYAOQUDIAOXINGJIABIDESHUFU，ZHUANXINZUOZUIHAODE3dZHIJIA，BUGUFUMIFENDUIXIAOMIDEQIDAI!”

　　“XIAOMI9KENDINGBIXIAOMI8GUIBUSHAO，TEBIEXIWANGDAJIADELIJIE!”ZHICI，XIAOMIZHENGSHIGAOBIELEXINGJIABISHIDAI。

　　“ZHEICIWEILEZUOHAOXIAOMI9，WOMENBUXIDAIJIA。BIRU，XIAOMI9SANSHE，DUILETAIDUOLIAO，QUANBUSHI6PJINGTOU，QUANBUSHIBIHUANMADA。HAIYOU，XIAOMI9SUOYOUBANBENCAIYONGDIWUDAIPINGMUZHIWEN，DENGDENG。”WEILEANFUMIFEN，LEIJUNSHUO，“XIAOMI9DEZHIZAOHEYANFACHENGBEN，JUEDUIBUBIANYI，QIDAIWOMENMAIDAOTEBIEBIANYIDEJIAQIAN，WANQUANZUOBUDAO。”

　　BUJINRUCI，LEIJUNHAIZAIXIAMIANTIECHULEJIGEWANGYOUHUYUXIAOMISHOUJIZHANGJIADEPINGLUN，LAILIZHENGXIAOMISHOUJIMAIDEGUISHI“MINXINSUOXIANG”。

　　CONGXIAOMIJINNIANKAINIANDIYIJIANSHIJIUSHIBAZHUDADIDUANSHICHANGDEHONGMIDULICHULAI，JIUKEYIKANCHUXIAOMIXIANGXUEHUAWEIGAOSHUANGPINPAIZHANLVE，XIAOMIXIANGBA“XIAOMIXILIE”SHOUJIYUXINGJIABIJINXINGQIEGEDEXIAOXINSIJIUFEICHANGMINGXIANLE。

　　SUIRANMAIDEGUIBINGBUWANQUANYIWEIZHE3dZHIJIADINGWEISHANGDEGAODUAN，DANZAIXIAOFEIZHEZHANGQIYILAI“YIFENQIANYIFENHUO”DELINIANLI，JIAGEGUIJIHUYIWEIZHEGAODUAN，ERZHIYAOYOUGENGNIUBIDEJISHU、GENGQIANGDADEXINGNENG、GENGYOUXIUDETIYAN，TAMENSHIFEICHANGLEYIWEIZHIMAIDANDE。HUAWEIPXILIEHEMateXILIEYIJINGZHENGMINGLEZHEIYIDIAN。

　　SUOYILEIJUNWANQUANBUBINIUNIUNIENIE，DAFANGCHENGRENJIUHAOLE，JIAGESHANGLAILE，SUIZHITIGAOKEYANTOURUCAISHIZHENGERBAJINGDESHIER，YIQIEYONG3dZHIJIASHUOHUA。

　　2. 告别扁平化

　　LINGYIGESHIERJIUSHIJINTIAN《CAIJING》ZAZHIJIZHEZHANGJUNDUJIABAODAODE：

　　XIAOMINEIBUTOUXIANDATIFENWEIZHUANYUAN-JINGLI-ZONGJIANHEFUZONGCAIJIYISHANG，CENGJIGONGSHE10JI，CONG13JIDAO22JI。ZHUANYUANJIBIEWEI13JIZUOYOU，JINGLIWEI16JIDAO17JIZUOYOU，ZONGJIANWEI19JIDAO20JIZUOYOU，FUZONGCAIWEI22JI。LEIJUNBUZAIGAIJIBIETIXINEI，YINERMEIYOUJIBIE。

　　ZHEIYIWEIZHEXIAOMIGAOBIELECENGJINGYINYIWEIAODEBIANPINGHUAGUANLI。

　　GUOQUDEXIAOMIZHIYOUSANGECENGJI：LIANHECHUANGSHIREN-BUMENFUZEREN-YUANGONG，BINGQIEFENGXINGBUDAKA、BUSHEKPIDEZHENGCE。《CAIJING》ZAZHIYUANYINXIAOMIYIWEIYUANGONGDEHUACHENG，XIAOMIMUQIANSHANGBANYAODAKA，ZAIJINNIANCHUNJIEHOUKAOQINYOUQIYANGE，BUMENYESHEYOUKPI。

　　YIWEIYAOQIUNIMINGDEXIAOMIYUANGONGYEXIANGHUXIUZHENGSHI，SHANGSHUYIQIEMUQIANZHENGZAITUIJINGUOCHENGZHONG，HAIMEIYOUQUANBULUOSHIWANCHENG，LEIJUNYEHAIMEIYOUFABUQUANYUANYOUJIANJIUCENGJIHUAGUANLIJINXINGJIESHI，YINGGAISHIDENGDAOQUANBUWANCHENGLECAIHUI“GUANXUAN”。

　　ERGENJU《CAIJING》ZAZHIBAODAODENEIRONGLAIFENXI，CENGJIHUAFENYINGGAISHIZISHANGERXIATUIJINDE，BIRUJIESHOUCAIFANGDEYIWEIXIAOMIGAOGUANYIJINGQUERENLEZIJISHI20JI，ERSHANGSHUXIAOMIJICENGYUANGONGHAIBUQINGCHUZIJISHIDUOSHAOJI。

　　QISHIQUNIANSHANGSHIYILAI，XIAOMIDUOCIDUIGUANLICENGDEDIAOZHENGDOUKEYIKANZUOSHIXIANGJITUANHUAZHANLVEZHUANXINGDEYIBUFEN——

　　XIANSHI9YUE13RILEIJUNFABUGONGKAIXINXUANBUXIAOMICHENGLI8NIANLAIZUIDADEYICIJIAGOUDIAOZHENG，SHELIZUZHIBUHECANMOUBU，FENBIEYOULIUDEHEWANGCHUANLVLING。

　　ZAISHI12YUE13RI，LEIJUNZAICIYINEIBUYOUJIANDEXINGSHIXUANBUCHENGLIZHONGGUOQU，YOUJITUANGAOJIFUZONGCAIWANGCHUANJIANRENZHONGGUOQUZONGCAI。HUXIUZAI2018NIAN12YUE13RI《ZHEIKENENGSHILEIJUNZUIZHENGQUEDEJUEDING》YIWENZHONGFENXIRENWEI：“XIAOMIDEJITUANHUAZHANLVEHEGUOJIHUAZHENGCHENGJINRULEXINJIEDUAN。”

　　RANHOUJIUSHIZHEICIDECENGJIHUAFEN。

　　SHUODAOZHEIER，RANGWOBUYOUDEXIANGQI，XIAOMIDEZHEITAOCENGJIHUAFENJIHUYUHUAWEIDECENGJIHUAFENYIMOYIYANG。JUGONGKAIDEBAODAO，HUAWEIWEIRENSUOZHIDECENGJIHUAFENYESHI13JIDAO22JI，ER22JIYISHANGDEMEIYOUBEIBAODAOGUO。BUGUOHUAWEIGENGXIFEN，MEIYIJIHAIHUAFENWEIABCSANGEDENGJI，BIRU19JIHAIFENWEI19A、19B、19C，RANHOUCONG19CZHUCIWANG19ASHANGSHENG。

　　ZHEIDAOSHIYEBUQIGUAI，LEIJUNDUOCIZAIBUTONGDECHANGHESHUOGUO，TAJINGCHANGXUEXIRENZHENGFEIJIANGHUA，ZAIHONGMIPINPAIDULIFABUHUISHANG，TAZAIJIESHOUMEITICAIFANGSHIHAISHUO：“BANXIAOMIZHIQIANWOSHIHUAWEIDETIEGANFENSI，WOHUIBEIRENZHENGFEIHENDUOPIANJIANGHUA。”

　　XIANRAN，LEIJUNZAI3dZHIJIAGUANLIHEZHANLVEZHUANXINGSHANGYEZAIXIANGRENZHENGFEIXUEXI。

　　ZONGZHI，WULUNSHIFANGQIXINGJIABI，HAISHIFANGQIBIANPINGHUA，DUIYUYIGECHENGLILE9NIAN、YOU2WANMINGZUOYOUYUANGONGDEDA3dZHIJIALAISHUO，DOUYIWEIZHEXIAOMIJINRULEYIGEXINDEFAZHANJIEDUAN。

　　CISHIDEXIAOMIZUIXUYAODE，JIEYONGLEIJUNDEYIJUHUA：“SHENGSIKANDAN，BUFUJIUGAN。”