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家装直播看“钧哥”!啥是业之峰直播新商业模式?
发布时间:2020/12/9 16:54:59   来源:家装家居网   编辑:中国家装家居网

  DANGJINZHONGGUOJIAZHUANGJIE,ZHIBOWANDEZUIHAODE“WANGHONG”DAODISHISHEI?

  CONGJINNIAN2YUE21RIKAISHI,DAO11YUE20RIWEIZHI,YEZHIFENGZHUANGSHIJITUANDONGSHIZHANGZHANGJUNZAI10GEYUENEIYIJINGLIANXUZUOLE13CHANGZHIBO,WEIGUANLIANGCONG80WANZENGJIADAO800WAN,CHENGWEILEJIAJUXINGYEDEXIANXIANGJI3dZHIJIA,ZHANGJUNYEYINCIBEIWANGYOUQINQIEDICHENGWEI“JUNGE”。

  ZHANGJUNDEZHIBO,HAIKAICHUANGLEJIAZHUANGXINGYEDEXINSHANGYEMOSHI——BOSHANG,WEIQITATONGXINGZHIMINGLEYITIAOXINLU,CHENGWEILEYEZHIFENGWEIXINGYECHUANGXINZUOCHUDEYOUYIGEGONGXIAN。

  WEILAI,TONGGUOJUNGEYANXUANSHANGCHENG,YEZHIFENGZHIBOHAIJIANGJINYIBUPANHUO“HUIYUANZHI”,QUANMIANJIHUOYEZHIFENGDESHENGTAITIXI,LIANJIEJIAZHUANGHOUSHICHANG。


  10个月13场直播 围观量从80万到800

  MEINIANCHUNJIE,ZHANGJUNDOUYAOQUHAINANDUJIA,JINNIANYEBULIWAI。MEIXIANGDAO,ZHEICIQUEYINWEIXINGUANYIQINGERBEIZHILIUZAILEHAINAN。

  HUIBULE3dZHIJIA,ZAIHAINANDAIZHEYOUMEISHIGAN,ZHANGJUNJIUKAISHIZHUOMO,YIQINGZHIXIA,TANENGWEI3dZHIJIAGANDIANSHENMENI?TAXIANGDAOXIANZAIFEICHANGHUODEZHIBO,LIJIAQI、WEIYADOUZAIWANGSHANGZHIBODAIHUO,ZHEIZHONGXIAOSHOUMOSHINENGBUNENGZAIJIAZHUANGYEFUZHI?

  ANZHAOZHANGJUNDEXINGGE,TAZUIXIHUANZUODEJIUSHICHUANGXIN,ZUODIYIGECHIPANGXIEDEREN。SUOYI,HUAIZHEYIZHONG“TIANJIANGJIANGDARENYUSIREN”DESHIMINGGAN,ZHANGJUNKAISHIZUOQILEZHIBO。

  2YUE21RIWANSHANG19DIAN,SHIZHANGJUNDEZHIBO“CHUZIXIU”。YEZHIFENGGAOLEYIGE“QUANGUOBAICHENGZAIXIANDAXINGZHIBOHUODONG”,MEIXIANGDAOJINGRANCHUANGZAOLE80DUOWANRENZAIXIANDEFENSILIANG,NAXIALE2000DUOGEDINGJIN,XIANGDANGYU4GEDUOYIDEXIAOSHOU,BAZHANGJUNZIJIDOUHELEYITIAO。

  JINJIEZHE,ZHANGJUNZAIJIEZAILI。2YUE26RI,3YUE15RI,4YUE11RI,4YUE30RI,6YUE5RI,6YUE25RI,7YUE20RI,8YUE20RI,9YUE17RI,9YUE27RI,10YUE17RI,11YUE20RI……10GEYUENEI,TAYOULIANXUZUOLE12CHANGZHIBO,JIBENSHANGBAOCHIZHEMEIYUE1-2CHANGDEJIEZOU。

  YOUYUYEZHIFENGZHIBOYINGXIAOCEHUAHAO,ZHUBOSHUIPINGGAO,CHENGWEIYIQINGZHIXIAWEISHUBUDUODELIANGSE,SUOYIYESHOUDAOLEGUANGDAMEITIDEQINGLAI。MEICIZHIBOZHIHOU,GEDAMEITIDERUANWENDOUHUI“PUTIANGAIDI”,JIDADITISHENGLEYEZHIFENGDEGUANZHUDU,PINPAISHINENGFUYAOZHISHANG。

  RUJIN,ZHANGJUNZHIBODEDANCHANGZONGGUANKANLIANGYIJINGTUPOLE800WAN,YIJINGCHENGWEILEYEZHIFENGDEYIGEXINZENGZHANGDIAN,YESHIZHENGGEJIAZHUANGXINGYEZAIYIQINGQIJIANDEYIMOLIANGSE,ZHANGJUNYEYINCIBEIWANGYOUQINQIEDICHENGWEI“JUNGE”。

  从坐商到播商 开创新商业模式

  ZAIZHANGJUNKANLAI,SHANGYEMOSHIFAZHANDAOXIANZAI,YIJINGJINGLILE5GEJIEDUAN,FENBIESHI:

  1、ZUOSHANG,JIUSHIZUOZAIJIALI,SHOUZHETANWEIXIAOSHOU;

  2、XINGSHANG,GUANGZAIJIALIDAIZHEBUXING,HAIDEZOUCHUQU,FAFACHUANDAN,XUNZHAOKEHU;

  3、DIANSHANG,LIYONGHULIANWANGDEGONGJU,JINYIBUKUODAXIAOSHOUFANWEI,TAOBAO、JINGDONGDENGDOUSHUYUZHEIYIJIEDUAN;

  4、WEISHANG,LIYONGWEIXINDENGSHEJIAOGONGJU,JINXINGSHEQUYUNYING;

  5、BOSHANG,JIUSHILIYONGZHIBODESHOUDUAN,WEI3dZHIJIADAIHUO,LIJIAQI、WEIYA、LUOYONGHAODENGDOUSHUYUZHEIYIJIEDUAN。

  ZAITAKANLAI,YAOXIANGZUO“BOSHANG”,MENJIANQISHIHAITINGGAO。SHOUXIANYOUJISHUMENJIAN,QICILAOBANKOUCAIYAOHAO,DISANHAIDEYOUSIYULIULIANGDEPANMIAN,DISIPINCIBUNENGTAIDI,ZUIHOUHAIYAOYOUHAOKANDENEIRONG。

  ZHIBOZUIDADEHAOCHU,JIUSHINENGDAILAI“PINPAISHINENG”DETISHENG。JINNIANYILAI,YEZHIFENGPINPAITEBIEHUOYUE,GUANGBO、FENZHONG、ZHIBODENGGEGELINGYUDOUNENGKANDAOTADESHENYING,SHIDELAOBAIXINGERSHUNENGXIANG,ZHANGYANGLEPINPAIXINGXIANG,JIDADITISHENGLE“PINPAISHINENG”。

  2019NIAN,YEZHIFENGTICHU“YIXINYILASANTUI”DECELVE,QIZHONG“YILA”ZHIDEJIUSHI“LEILONGDUAN·BAOHEXINGGONGJI”DEMEITICHUANBOFANGSHI,XIWANGRANGGENGDUODEGUKELEJIEYEZHIFENG,DAZAOJIAZHUANGYEDIYIPINPAI。

  YEZHIFENGDEZHIBO,TONGYANGSHUYU“LEILONGDUAN·BAOHEXINGGONGJI”CHUANBODEYIZHONGFANGSHI。TONGGUOZHEIZHONGFANGSHI,YEZHIFENGJIUNENGSHIXIANPINPAIDEGAOLUCHU,RANGGENGDUORENXIANGQIZHUANGXIUJIUNENGXIANGDAOYEZHIFENG,WEIDAZAO“JIATINGZHUANGXIUDIYIPINPAI”SHULIJIANSHIDEJICHU。

  盘活会员制 钧哥严选商城大棋局

  ZHANGJUNTANYAN,ZHIBOQISHISHIYIQING“BI”CHULAIDE,GANGKAISHIZHISHIWEILEFASHENG。DANGPINPAISHINENGTISHENGYIHOU,YOUXIWANGNENGGOUSHIXIANYIXIEZHUANHUAHEXIAOSHOU,QILUJINGJIUSHIJUNGEYANXUANSHANGCHENG。

  ZHISUOYITUICHUZHEIYANGYIGE3dZHIJIA,HEXINHAISHIYINWEIKEHUXUQIU。JIAZHUANGSHIYIJIANFEICHANGFUZADESHI,XIAOFEIZHEXINLIMEIDI,XUYAOZHUANJIATIGONGZIXUN、GUWENHEJIANYI,BATAMENBUGANMAI、BUHUIYONG、BUZHIDAODEDONGXITUIJIANJIXIAOFEIZHE。

  YOULEJUNGEYANXUANSHANGCHENGYIHOU,YEZHIFENGJIUNENGLIUZHUGENGDUODEFENSI,XIAOSHOUGENGDUODE3dZHIJIA。ZAIYINLIUDAOLIUCHENGBENJUGAOBUXIADEJINTIAN,TAYU“SHINIANZHIBAO”JIEHE,JIUNENGZENGJIAYEZHIFENGDEKEHUNIANXING,WEILAIKEHUXINDEJUZHUANG、ZHENGZHUANGJIUHUIDOUJIAOJIYEZHIFENGLAIZUO,BAYEZHIFENGYOUDIPINBIANWEIZHONGGAOPIN,ERBIANJICHENGBENJIHUWEILING。

  LINGWAI,JUNGEYANXUANSHANGCHENGHAIKEYIPANHUO“HUIYUANZHISHANGCHENG”,LIANJIEZHUANGXIUHOUSHICHANG3dZHIJIA,ZHEIYANGJIUNENGBAYEZHIFENGCONGYIGE“DIPIN、GAOHUOZHI、ZHONGTIYAN”DEYETAI,ZHUBUXIANG“ZHONGPIN”HE“ZHONGGAOPIN”ZHUANHUA,SHIXIANPINPAIJIAZHIDEJUDATISHENG。

  ZHANGJUNBIAOSHI,YEZHIFENGGUOQUYOUXIANXIADEFENGGEHUIDADIAN,RUJINJUNGEYANXUANSHANGCHENGZESHIYEZHIFENGDE“YUNDADIAN”。YOULETA,ZHANSHANG“ZHINENG”YIHOU,PINPAIJIAZHIJIUBUYIYANGLE,XIANGXIANGLIYEGENGJIAFENGFULE。WEILAIZAIZHENGHESHANGSHUZIHUAZHUANGXIU,QIYEJIAZHIJIUNENGSHIXIANJUDATISHENG,ZIBENSHICHANGYEHUIDUIYEZHIFENGGUAMUXIANGKAN。

  GUOQU,GONGZHUANGQIYEDESHIYINGLVZHIYOUSHIJIBEI,JIAZHUANGQIYEZESHIERSHIJIBEI,WEILAIRUGUOZENGJIALE“YUNDADIAN”MOSHI,LIANJIEDAOZHUANGXIUHOUSHICHANG,CONGDIPINZHUJIANZHUANXIANGZHONGPINHEGAOPIN,ZIBENSHICHANGJIUHUIFEICHANGKANHAOQIYEDEJIAZHI,WEILAIJIUHUIYOU50BEI,SHENZHI100BEIDEXIANGXIANGLI。

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